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H O M Eart101.com: design and digital imaging|art101.com: design and digital imagingC O N T A C T

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REAL WORLD FREEHAND

I bought my first copy of FreeHand in the late 1980s. Like most (maybe millions) of the FreeHand faithful, it's still my preferred vector drawing program, despite Adobe's unfortunate corporate decision to stop supporting it. I own FreeHand MX 11 and use it every day for illustrations, logos, website development — all my vector needs.

ART DIRECTORS PLEASE NOTE

FreeHand files are compatible with all major current vector and raster programs, including Adobe CS formats. If you're considering Art101 for your project, finished art can be exported to a format you can seamlessly use.

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art101.com: "The Right Tools for the Job"

art101.com: design and digital imaging

PRODUCT ILLUSTRATION

Vector drawings have many advantages over pixel-based images, such as those created with raster-based programs like Photoshop.

Vector drawings can easily be resized and edited with no loss in quality. Nothing is lost or compromised.

Art101 created the vector drawing at left.

Click the image at left for a larger view. Contact Art101 if we can help provide a product illustration for your campaign.

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art101.com: Dr. Scholl's ad art

art101.com: design and digital imaging

This is an original illustration for a major ad agency on behalf of Dr. Scholl's (you know, the foot care company).

The campaign worked on the idea that any shoes are "sensible shoes" if you're wearing Dr. Scholl's gel inserts. Click it to zoom in.

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BEFORE & AFTER

Art101.com: © Before & After: Used by permission. art101.com: design and digital imaging
Art101.com: © Before & After: Used by permission. art101.com: design and digital imaging
Art101.com: © Before & After: Used by permission.
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
Art101.com: © Before & After: Used by permission.

I had the good fortune to work with a wonderful design magazine: Before & After.

I made the cover art shown above and helped illustrate lots of features, including the 4-page piece at left about drawing in perspective.

Full-size PDF
Full-size PDF of cover art

© PageLab, Inc. Used by permission. Visit their site for more cool stuff.

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"IN MY FATHER'S FOOTSTEPS" DVD SLIPCOVER AND LABEL

DVD slipcover design for a documentary film by Red Productions, Inc.

In addition to designing the DVD slipcover and DVD label, I was commissioned to design their new logo for future releases.

Full-size PDF of the slipcover
Full-size PDF of the DVD label

In the film, a son who never knew his father retraces his footsteps across Europe in an emotional retelling of unique moments in World War ll.

art101.com: design and digital imaging
art101.com: In My Father's Footsteps DVD

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MY FIRST EVER REAL FREEHAND DRAWING

Copyright 2010 Andy Markley - art101.com

art101.com: design and digital imaging

I think the year was 1987... maybe '86. I'm almost certain that the version number was 1.2. This was the very first "real" drawing I ever made with FreeHand... an experiment in the then novel approach to drawing with a mouse.

At the time it felt rather like drawing with a bar of soap but it's second nature now.

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PARATRANSIT, INC.

art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: design and digital imaging
art101.com: Paratransit, Inc.

Paratransit, Inc., creates independence through smart transit for people who are unable to access public transit.

I was commissioned to redesign their logo, vehicle branding, building signage, newsletter, various additional print pieces and a standards guide.

The original drawing at left is used by vinyl applicators to apply livery to its fleet.

Full-size PDF

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ATTORNEY GENERAL'S ENERGY WHITE PAPER

I was commissioned to design a 90-page report about the California energy crisis by the California Attorney General's office. All vector art was created in FreeHand and exported as either EPS or TIFF files. Photos were provided by the client or purchased from a stock photo service.

It seemed appropriate that a report about an energy crisis required a black cover – a visual representation of a blackout. I bought a stock photo of a lightbulb photographed with an X-ray and inserted a map of California into the bulb's filament. Borrowing a technique for drawing neon tubes from a feature article by John McWade in Before & After magazine made the map glow.

Full-size cover art PDF

Full-size PDF of 11 sample pages

art101.com: design and digital imaging
art101.com: Energy white paper

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MUSIC CD PACKAGE DESIGN: "POSTCARD FROM THE PROMISED LAND"

art101.com: Peter Oliva art101.com: design and digital imaging

8-panel music CD package designed for recording artist Peter Oliva using stock and original photos.

We used a clear CD jewel box so the image of a broken CD on the traycard is revealed when the CD is removed.

art101.com: Peter Oliva

Traycard (outside) PDF
Traycard (inside) PDF
Insert (front) PDF
Insert (back) PDF
CD label JPEG

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WEBSITE DEVELOPMENT: PHILOMUSE, INC.

art101.com: Philomuse, Inc.FreeHand is a useful tool for custom Art101 website design mockups. We can quickly try out design options for tables by drawing rectangles of the cells we need, then calculate the exact width and height of any cell before porting to HTML.

J S Kingfisher is a friend and client (also a longtime FH user). While designing his company website, we emailed FH files back and forth to arrive at good design solutions. Visit Philomuse.com.

PDF of an early Philomuse.com design sketch
Related links: Muzoracle.com | Muzundrum.com | MusiciansDice.com

© The Partnership for Art and Music, LLC.
Used by permission.

art101.com: design and digital imaging

art101.com: Philomuse, Inc.

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"HI, I'M CEDAR" DVD SLIPCOVER

art101.com: Hi, I'm Cedar documentary film

art101.com: design and digital imaging

Designed entirely and donated to a favorite nonprofit project: CedarBennett.org.

Art101 also donated website design help and the Wild Heart Films logo.

Hi, I'm Cedar is a documentary film about Cedar Bennett Rosenfield, a beautiful and talented young artist whose life was tragically cut short at the age of 20.

Full-size PDF of the slipcover

© The Cedar Bennett Project, Inc. Used by permission.

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BOOK COVER DESIGN AND CUSTOM TYPOGRAPHY

I tried out a few dozen fonts to find the right voice for this book cover commission. FreeHand's interface makes this design process very fast and intuitive. Once I found the right font (Birch, in this case), I used FreeHand's "Convert to Paths" type function to stretch the individual letterforms and curve their baselines into an arc.

art101.com: The Sugar Witch

© Samuel French, Inc., New York. Used by permission.
The Sugar Witch: A play by Nathan Sanders

art101.com: design and digital imaging
art101.com: The Sugar Witch

Click art above to zoom.

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MUSIC CD PACKAGE DESIGN: "A GOD THAT CAN DANCE"

art101.com: Paul Delph: A God That Can Dance art101.com: design and digital imaging
art101.com: Paul Delph: A God That Can Dance

This design commission documents the final music CD by the late Paul Delph.

The CD insert unfolds to a 9.5 by 14 inch 'mini-poster' based on an Art101 template for An Evening With Jimmie Spheeris.

Buy A God That Can Dance at CD Baby

Visit the official website

Buy Paul Delph music at iTunes

Download a PDF of the CD insert

Download a free Paul Delph MP3: Transmissions

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MORE REAL WORLD FREEHAND SAMPLES ARE UNDER CONSTRUCTION

Meanwhile, visit the websites below to see more work from Art101.

NAN GEARY: WORDS TO MUSIC

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PAUL DELPH MEMORIAL GALLERY

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THE SILENCE OF BEES

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SUTTER BUTTE FLOOD CONTROL AGENCY

JIMMIE SPHEERIS MEMORIAL GALLERY

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MUZORACLE / MUZUNDRUM

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LIQUID MIND MUSIC

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PETE GALAXIE PRODUCTIONS

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FreeFreeHand.org

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CONTACT | ART101 HOME

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© ART101.COM EXCEPT AS NOTED ABOVE. ALL RIGHTS RESERVED.

art101.com: design and digital imaging